A Sacramento radio stunt gone gone bad will cost the radio station and its parent company $16.57 million.
The survivors of a woman who died almost three years ago after her participation in radio station's KDND "Hold Your Wee for a Wii" contest were awarded the money for a wrongful death suit.
The contest promised to give the person who could drink the most water without urinating or vomiting a free Nintendo Wii video game system.
Jennifer Strange, 28, died Jan. 12, 2007 died of acute water intoxication and while the Sacramento County Sheriff's Department investigated to see if the case was a homicide, ultimately no charges were filed.
The suit was filed on behalf of the woman's husband, William Strange, and their two young children, Ryland, 6, and Jorie, 3; and Ronald Sims, the father and guardian of the woman's oldest son, Keegan, 13.
Strange's lawyers played audio of the show from the day of the contest, and the jury heard a disc jockeys making fun of contestants getting sick.