How Riley Helped Steph Sign with Under Armour: 'I Knew Right Then' - NBC Bay Area

How Riley Helped Steph Sign with Under Armour: 'I Knew Right Then'

    processing...

    NEWSLETTERS

    Editor's note: The above video is from May 20, 2015.

    In September 2015, Steph Curry signed an extension with Under Armour that runs through 2024.

    Curry joined Under Armour back in 2013, after Nike chose not to match the offer sheet Curry signed worth a reported $4 million annually.

    So what exactly went wrong in the relationship between Curry and Nike?

    ESPN's Ethan Sherwood Strauss has the whole backstory right here.

    One component involves Curry's daughter, Riley.

    Here's the excerpt:

    "My favorite story is Riley," Steph says. It's a few weeks before a final decision on the shoe contract must be made. At his agent Jeff Austin's house in Hermosa Beach, California, Curry surveys the array of shoes before him. He asks his baby daughter, "Riley, which one do you like?"

    At this point, Riley is little over 1 year old. She is presented with a Nike sneaker, an Adidas sneaker and an Under Armour sneaker. She picks up "shoe one," a Nike. "Threw it over her shoulder," Curry says. "She picked up shoe two, threw it over her shoulder. She picked up the third shoe, walked over and handed it to me." It was the Under Armour Anatomix Spawn. "So I knew right then," Curry says, smiling.

    In 2015, Curry was the leading All-Star vote-getter.

    This year, he has the most popular selling jersey in the NBA.

    Get the latest from NBC Bay Area anywhere, anytime
    • Download the App

      Available for IOS and Android