It's-It Unleashes New Ice Cream Sandwich Flavor - NBC Bay Area
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It's-It Unleashes New Ice Cream Sandwich Flavor

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    It's-It Unleashes New Ice Cream Sandwich Flavor
    It's-It Ice Cream
    It's-It's new green tea ice cream sandwich.

    The Bay Area's 88-year-old ice cream sandwich company is making a foray into Japanese flavors.

    It's-It announced on Thursday that the newest flavor of ice cream sandwich is green tea.

    The company began in 1928 as a vendor selling chocolate dipped oatmeal cookie ice cream sandwiches at Playland-at-the-Beach, an amusement park at San Francisco's Ocean Beach that was shuttered in the 1970s.

    Now, there's a factory store in Burlingame that sells the full It's-It product line, including frozen cookie dough that can only be purchased there.

    Green tea is the first new flavor for It's-It since the company introduced pumpkin in 2014, a release that caused temporary shortages throughout the Bay Area.

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