JetBlue Unveils “Mint,” New First Class Experience

Airline seats that fully recline and seasonal wine selections? It's a first class experience and it's taking off in the Bay Area.

"JetBlue is proud to launch MINT, which we believe will redefine the premium market in our transcontinental flights,” said Joanna Geraghty, JetBlue Executive Vice President of Customer Experience.

JetBlue showed off its new MINT service at a media event in San Francisco Wednesday.

Passengers will experience roomy seats, a 15-inch TV screen with headphones, Wi-Fi, plush pillows, a privacy door on some seats, and fully reclined seats.

"It's a fantastic lie flat product so it truly reclines all the way,” Geraghty said.

The service will be available on JetBlue flights between SFO and New York’s JFK airport starting in January. Passengers will be served food from New York's Saxon + Parole.

"With what we believe is unparalleled food onboard so not your typical airline food,” Geraghty said.

For the SFO to JFK flights, the food can be paired with California wine. The selection was handpicked by San Francisco Chronicle Wine Editor Jon Bonné.

"We'll have seasonal selections, and we have some fun stuff planned for spring and summer that I don't think anyone's ever seen on board before,” Bonné said.

On the new planes that offer MINT coach passengers will also have roomier seats, a 10-inch TV, and a cup holder.

Tickets for one of the 16 seats on a flight with the MINT service will start at $599.

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