“I’m inspired that my little monsters [fans] banded together to help those affected by the terrible tragedy,” said Lady Gaga. “What Zynga’s players have done for the cause is equally inspiring, and I’m thrilled to partner with them to raise money that will go to Save the Children and the American Red Cross.”
In Zynga games, like FarmVille for instance, players can choose to buy special items using purchased Facebook credits. Some of these items, when purchased, donate 100% of the proceeds to a charity.
Since 2009, Zynga has raised over $10 million for charitable causes.