The fanatical frenzy surrounding New York Knicks point guard and Palo Alto native Jeremy Lin is becoming even more "Linsane."
A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.
Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark "Linsanity." One of those applications was made by Lin's lawyer Pamela Deese.
Andrew Slayton of Los Altos has also filed paperwork to own the term. NBC Bay Area called Slayton for a comment and his voice-male message said, "You've reached Lin-Sanity.com." He has not returned our call.
A trademark can take between three months and one year to register.
The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.
The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise like bobbleheads and plush animals.