Linsanity Hits U.S. Patent Office

A guy in Los Altos is on the list of folks wanted to own "linsanity."

Thursday, Feb 23, 2012  |  Updated 2:51 PM PDT
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Jeremy Lin #17 of the New York Knicks shoots a three pointer against the Atlanta Hawks at Madison Square Garden on February 22, 2012 in New York City

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NBC Bay Area's Brent Cannon talks with the national president of the Asian American Journalists Association about media coverage of NBA star and Bay Area native Jeremy Lin. Two ESPN workers were recently punished for using a racial slur in their coverage.
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The fanatical frenzy surrounding New York Knicks point guard and Palo Alto native Jeremy Lin is becoming even more "Linsane."
 
A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.
 
Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark "Linsanity." One of those applications was made by Lin's lawyer Pamela Deese.

Andrew Slayton of Los Altos has also filed paperwork to own the term. NBC Bay Area called Slayton for a comment and his voice-male message said, "You've reached Lin-Sanity.com." He has not returned our call.
 
A trademark can take between three months and one year to register.
 
The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.

The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise like bobbleheads and plush animals.

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