This is one stain to be proud of.
When life -- or an earthquake -- breaks your bottles and smashes your barrels, collect the wine in a bucket -- and dump it on your head.
Following Sunday's 6.0-magnitude temblor in Napa, North Bay residents and business owners are mopping up an ocean of spilled wine (and olive oil). However, the vintage is not entirely ruined, and the occasion is being used for a lighthearted spot of fun.
It is as simple as it sounds: spilled Cabernet is collected in buckets and dumped upon one's head, all in the name of raising awareness and, hopefully, funds for people affected by Sunday's earthquake.
The wine need not be some of the grape juice spilled from store shelves or stockrooms. A bottle from your personal collection will do, and Merlot or Pinot, any bunch is fine, according to SF Weekly.
And just like its Ice Bucket Challenge inspiration, don't forget the hashtag and the share on social media.