The posh San Francisco neighborhood -- which is not an address, but an attitude, as its very own society Gazette would attest -- is not above celebrating the arrival of a new merchant.
Even when his name is Joe and he sells his wares for cheap.
Neighbors in Nob Hill are thrilled about the Trader Joe's grocery store on its way to the former Cala Foods location on Hyde Street at California Street, according to the San Francisco Examiner.
The Cala Foods, while open 24 hours, was not in great repair. Cala Foods's lease ends in January, at which point a local developer will begin renovations to the 14,000-square foot grocery store building.
It was the will of the neighbors to move another grocery store tenant to the location after plans to build a 107-unit mixed-use development with condominiums was poo-poo'd, according to the newspaper.
The grocery store is the second in the neighborhood -- it's a few blocks away from the Whole Foods on Franklin at California -- and is the fourth Trader Joe's location in San Francisco, with other locations on Masonic Avenue, in North Beach, SoMa and Stonestown.