This time, they paid for the song.
Oakland toy startup GoldieBlox is back in the headlines, with its 30-second Super Bowl spot Sunday -- and out of the headlines for not using a song without permission.
The company won a contest held by Intuit and got a $4 million gift: a Super Bowl ad spot, chosen by public vote.
That's good news for the company -- and better news than the last time GoldieBlox was in the news, when it got in trouble for parodying a Beastie Boys song -- "Girls" -- without the band's permission.
MORE: Beastie Boys Countersue Oakland Toy Co.
A video using the song with a Rube Goldberg machine got 8 million views, but also got the company sued, Siliconbeat.com noted.
Now the company asked permission to use a parody of "Come on Feel the Noize" -- with permission -- to promote its mission of getting girls away from pink-theme "girls' toys" and towards math, science and other skills they'll need to become inventors and innovators.