Turning Passion Into Profit

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    NEWSLETTERS

    Judi Townsend says as long as she can remember, she wanted to own a mannequin. Then the Oakland woman saw and ad for a mannequin for sale in San Francisco. The trip to buy it changed her life. (Published Tuesday, Oct 23, 2012)

    Halloween is Judi Townsend's Christmas.

    Just like costume stores and pumpkin patches, October, it turns out, is the best month of the year for someone who sells, rents, and repairs mannequins. Still, becoming the owner and driving force behind Oakland's Mannequin Madness was something Judi never planned. In fact, it is something she never could have imagined.

    Judi's story shows us how following one's passions can end up leading to some very unlikely, and surprisingly profitable places.

    Watch Judi's story above.