Oakland is using "public embarrassment" to crack down on sex trafficking.
Oakland police are planning a new website where the names, photos and addresses of "pimps and purchasers" -- the men who patronize or "employ" prostitutes -- will be published.
The web site is live now, and will be updated twice a month.
Some of the photos will be of men merely "accused" of prostitution, the San Francisco Chronicle reported, meaning that an arrest is sufficient for a public outing as a sex worker-solicitor.
Of late, law enforcement has been working hard to crack down on the sex trade: Six teens were "rescued" during a sweep of suspected dens of prostitution, and the FBI shut down sex worker review Web site myredbook.com.