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Black Friday is every day, for online retailers,
Shoppers spent $10.1 billion online from Nov. 1 to Nov. 18, according to Reuters. On Nov. 8, online shoppers spent $829 million alone.
Currently, online commerce represents no more than 10 percent of American shopping and spending habits, according to comScore, a consumer investigation organization. But it's growing fast -- comScre thinks online retail spending could top 17 percent of all spending before too long, Reuters reported.
One reason is that online sellers, just like brick-and-mortar stores, are launching deals earlier.
Amazon.com launched Black Friday deals on Nov. 19. And eBay sales were up 24.5 percent in the days before Thanksgiving, Reuters reported.