They're on their way to the Oscars, and to the app store.
William Joyce used to work at Pixar. Brandon Oldenburg co-founded Reel FX Creative Studios. They've since taken their movie and tech knowledge and started their own venture, Moonbot Studios. You'll hear a lot about them -- and Moonbot -- soon, because Oldenburg and Joyce are Oscar nominees.
Moonbot's animated short, called "The Fantastic Flying Books of Mr. Morris Lessmore," has been nominated for the golden statue. It's the studio's first project, and it comes with its own app.
Yes, a movie with its own app. Not just a website, a full-blown, interact-with-the-characters app. Moonbot's founders are as into their animation skills as they are the mobile technology side of things.
It's a cool strategy that, along with books (actual books!) produced by Moonbot, aims to get young people involved with the whole process. Having tried the app (and checked out the film), I can tell you that this would be a great way to bring young people into both film and technololgy.
One app, and one movie, at a time