Bay Area-based fashion chain Gap, which recently announced the impending closure of 175 stores across the country, is now coming under fire for fur.
In a letter titled "Demand to Cease and Desist Deceptive Practices" sent on Tuesday to Gap CEO Art Peck, PETA counsel Katherine F. Beasley alleges that the corporation's claims it doesn't sell fur are untrue. PETA claims in the letter that Gap does in fact sell products containing fur, from rabbits, coyotes, foxes, minks and Asiatic raccoon dogs via the company's Intermix brand, which it acquired in 2013.
Beasley demanded that Intermix stops the sale of products containing fur from these "animals who are often slammed to the ground and bludgeoned with metal rods, causing convulsions and broken bones—but not always immediate death."
Beasley added that Gap was previously caught misleading consumers into thinking it took an anti-fur stance while products containing fur were sold through the corporation's now-defunct Piperlime brand. Following complaints from PETA and the public, Gap pulled fur products from Piperlime in September 2014 before shuttering the company in February.
Intermix operates Bay Area locations in Larkspur and Palo Alto.
