PETA Pushes Tesla to Offer Vegan Interior on Model X SUV

A kinder, gentler car has debuted in Palo Alto.

Tesla Motors has made vegan interiors (seats, steering wheels and gear shifts) an option on its new, falcon-winged electric Model X SUV thanks to the urging of People for the Ethical Treatment of Animals, a company shareholder.

"By offering a 100 percent leather-free car, Tesla is pushing its eco-friendly business even further into the future," PETA Executive Vice President Tracy Reiman said in a statement. "PETA can now point to Tesla as a source for top-quality vehicles whose cruelty-free seats are as kind to the environment as its engines are."

New reservations are being accepted for Model X with a $5,000 payment, with estimated vehicle delivery at the end of 2016. According to Fortune, the base price is $80,000.

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