The People for the Ethical Treatment of Animals (PETA) must be running out of things to complain about.
In a letter to San Francisco mayor Edwin Lee today, executive vice president of PETA, Tracy Reiman, is calling for the Tenderloin District to be renamed to the "Tempeh District." You know, because "tenderloin" has that meat-related sound to it.
"I am writing on behalf of People for the Ethical Treatment of Animals (PETA) and our more than 2 million members and supporters, including thousands in the Bay Area, with an idea that could help revitalize the struggling Tenderloin district: rename it the "Tempeh District." By discarding an outdated moniker that evokes the horrors of the meat trade, you'll be sending a strong message to progressive businesses and health-conscious residents that this neighborhood is ready for a fresh start."
The letter goes on to explain how tempeh is healthier and cruelty-free, while tenderloin is full of suffering.
Reiman goes on to offer other suggestions if Tempeh doesn't have the right ring to it,
"If Tempeh doesn't excite you, how about Granola Flats or Seitan's Lair? You could even run a contest to choose a veggie moniker."
What about "Tofurkey Town" or "Textured Vegetable Protein Plaza?"
You can check out the entire letter over at the SFist.