Retired SJPD Sketch Artist Shows Women Their Beauty

By Lisa Fernandez and Marianna Favro
|  Tuesday, May 14, 2013  |  Updated 7:40 AM PDT
View Comments (
)
|
Email
|
Print
You are more beautiful than you think. That's the slogan of a new Dove soap campaign, which has employed the services of a retired San Jose police sketch artist to prove its point. Marianne Favro reports.

You are more beautiful than you think. That's the slogan of a new Dove soap campaign, which has employed the services of a retired San Jose police sketch artist to prove its point. Marianne Favro reports.

advertisement
Photos and Videos

"Real Beauty Sketches" Show Struggle Women Have With Looks

In this promotional video by Dove, retired San Jose police sketch artist Gil Zamora shows women that others see them in a more beautiful light they they see themselves.
More Photos and Videos

You are more beautiful than you think.

That's the slogan of a new Dove soap campaign, which has employed the services of a retired San Jose police sketch artist to prove its point.

Gil Zamora, a nationally renowned forensic artist trained by the FBI, was asked to sketch women who came into his studio without ever seeing them. He'd ask questions about their chins and eyes, and invariably he'd get answers about how fat the women thought they looked or how wide their foreheads were. He'd draw their answers.

Then he asked strangers to look at these same women and ask for descriptions. Almost always, these strangers came back with more positive reflections. If a woman thought her own chin was too pointy, the stranger saw that chin as thin.

When Zamora, who worked for SJPD from 1995 to 2011, showed the women the two sketches - the stranger's version more beautiful than their own - many teared up. They too, saw that their self-reflection wasn't flattering.

"What has stayed with me are the emotional reactions the women had when they viewed the composite sketches hung side by side," said Zamora, who has drawn more than 3,000 sketches in his 28-year-career.

One woman identified only as "Florence," acknowledged that she should be more grateful of her natural beauty. Other women realized that their versions of themselves made them look "closed off and sad."

Dove, which is based in New Jersey, is calling these "Real Beauty Sketches," and using this to illustrate in a social experiment the ongoing struggle women have with recognizing their own beauty.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out