SAN FRANCISCO 49ERS

SAN FRANCISCO 49ERS

Coverage of the San Francisco 49ers

49ers' New Stadium Revenue Tops $1 Billion

Santa Clara is poised to break even on stadium investment in a decade.

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    NEWSLETTERS

    Will it be the Field of Jeans? Arturo Santiago reports on the big announcement about naming rights for the new 49ers stadium.

    The proceeds from the San Francisco 49ers' new $1.2 billion stadium in Santa Clara are now $1 billion and counting, according to reports.

    It's the jeans.

    RAW VIDEO: Levi's Wants Rights to New 49er Stadium

    [BAY] RAW VIDEO: Levi's Wants Rights to New 49er Stadium
    Levi Strauss & Co. CEO Chip Bergh said Levi’s Stadium will connect two iconic Bay Area brands that share similar values, a rich heritage and a pioneering spirit.

    A naming-rights deal with Levi Strauss & Co. brought in $220 million to the city, which helped pay for construction. That's on top of the $800 million in "seat and luxury box sales" over the past 18 months, according to the San Jose Mercury News.

    The newly-minted Levi's Stadium will open for the 2014 football season, and is likely to host the 2016 Super Bowl after the other stadium hopeful dropped out.

    RAW VIDEO: 49er CEO Jed York on Levi's Stadium Deal

    [BAY] RAW VIDEO: 49er CEO Jed York on Levi's Stadium Deal
    Jed York has nothing but praise for the new partnership between Levi Strauss and the 49ers.

    The $1 billion will be "split roughly between" the team and the city -- over a period of time. Levi Strauss's portion will be paid out over 20 years, with the corporations who bought naming rights to luxury suites to pay off those bills over "several years," the newspaper reported.

    Santa Clara's City Council, acting as a stadium authority, took out an $850 million loan to finance construction. They've now secured "at least $557 million in committed revenues," the newspaper reported.

    The rest may come from the team's rent, which is $30 million a year.

    Team president Jed York made an appearance at the Santa Clara Council meeting Thursday, the newspaper reported. And he has fans.

    "We have really hit the jackpot here in Santa Clara," Councilwoman Lisa Gillmor said, the newspaper reported.