Sneaker lovers started camping out early to get their hands on Kanye West's new Nike sneakers, the Nike Air Yeezy 2.
Stores won't start selling the pricey sneaks until Saturday.
But that's not stopping San Francisco customers, who want to be first in line to pull out their wallets and plunk down $245 for the kicks. One person, however, has already bid more than $90,000 on eBay for the shoes.
Some have been camping out -- literally -- in tents for days. Early Friday morning, NBC Bay Area found dozens of people lining the sidewalk in front of a shoe store on Market Street waiting another day to be the proud owners of a new trendy pair of footwear.