SJ Famed Reed's Sport Shop Up in Flames

Goodwill opened there late July

Monday, Sep 14, 2009  |  Updated 3:18 PM PDT
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Much Needed Goodwill up in Smoke

Fire crews in San Jose had their hands full Tuesday morning.

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Much Needed Goodwill up in Smoke

"Surround and drowned" was the order of the morning for San Jose firefighters.
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It took fire crews several hours to control a three-alarm fire at an East San Jose Goodwill store.  When they were done, all that was left is the building's charred remains.

The fire was reported shortly before 3 a.m. Monday, Capt. Robert Culbertson said.

The building used to house the popular sporting goods store Reed's Sport Shop, which opened in 1948, according to the Web site of the indoor shooting range in Santa Clara still run by the family.

The 15,000-square-foot building, located at 3020 Alum Rock Ave., served as both a store and a donation storage warehouse for Goodwill of  Silicon Valley.

While an official damage estimate is not yet available, Culbertson said the structure and its contents are a total loss.
     
"The only thing left standing right now are the exterior walls,"  he said.

The fire was declared under control at 7:45 a.m., Culbertson said.

Fighting a three-alarm fire in such a large building filled with flammable items like clothing and furniture presented a tremendous challenge  for fire crews, Culbertson said. Nobody was injured in the fire, and crews  kept the blaze from damaging nearby buildings, he said.

The store was Goodwill's 16th in Silicon Valley and its newest location, said Karina Robles, assistant to Goodwill Silicon Valley president  Michael Fox. The company celebrated the store's grand opening on July 24, she  said.

Many staff members remain at the site of the fire, she said.
 

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