Salesforce CEO Backs San Francisco's Goal to Raise $30 Million for Helping Homeless Families - NBC Bay Area
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Salesforce CEO Backs San Francisco's Goal to Raise $30 Million for Helping Homeless Families

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    A race to $30 million. That's the goal San Francisco city officials have set to help 800 homeless families in the next few years. Michelle Roberts reports. (Published Friday, Dec. 9, 2016)

    A race to $30 million.

    That's the goal San Francisco city officials have set to help 800 homeless families in the next few years.

    Tech giant Salesforce is backing the plan, with CEO Marc Benioff encouraging others to do the same.

    "It's easy to forget how many homeless children we have in San Francisco. We have thousands," Benioff said.

    City officials said the money will help homeless families find housing. The goal for the campaign is to keep kids in school and off the streets.

    "There's nothing more important than the education and health care of our kids," Benioff said. "And when you look at health care, it starts where they are living."

    Yessenia Barrientos said she and her three kids were evicted from their San Francisco apartment last year. Barrientos and her family are now receiving housing assistance from Hamilton Families, a non-profit organization working with the city.

    "We already place about 400 families into rapid rehousing a year we need about 800 more in the next few years to address the backlog of families who are waiting to be served," said Jeff Kositsky, director for the city's department of homelessness and supportive housing.

    Benioff and his wife, Lynn, have pledged to match up to $10 million for the homelessness campaign.

    Mayor Ed Lee is now asking for help to reach the $10 million goal to help more parents like Barrientos.

    "I think it's going to be great," Lee said. "Not just for the schools, for families and it will make out city stronger for that reason."

    There is currently a six-month wait list for families to receive housing assistance in San Francisco. The goal of this fundraiser is to offer immediate services.

    For more information on the Hamilton Families, visit the group's website.

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