Tech Now

Tech Now

Covering all the latest tech happenings from the Silicon Valley.

Salesforce Gets Super Social with SF Command Center

Tracking tweets, larger than life

By Scott Budman
|  Thursday, May 30, 2013  |  Updated 7:08 PM PDT
View Comments (
)
|
Email
|
Print
t's not your typical command center. No satellite feeds, or virus tracking here. This is all about social media. Scott Budman shows us what it IS about.

t's not your typical command center. No satellite feeds, or virus tracking here. This is all about social media. Scott Budman shows us what it IS about.

advertisement

It's not your typical command center.

No satellite feeds, or virus tracking here. This is all about social media.

Salesforce, famous (and wealthy) for its CRM software, is branching out in social media, in a big way. Not merely with its own twitter account, but with an entire command center.

Salesforce just opened its new Social Media Command Center, with the goal of showing big clients like The Red Cross how to best stay in touch - in real time- with customers. For example, when Hurricane Sandy hit, volunteers could monitor all of the #Sandy mentions, and respond in the most efficient way possible.

Other clients, according to Salesforce, include Cisco, Gatorade, and and Dell.

Salesforce has been into the social business for some time now, helping businesses communicate with employees and customers with its "Chatter" product. Now, it's putting social media in its place - a big place, for everyone to see.

Scott gets social on Twitter: @scottbudman

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out