Salesforce Gets Super Social with SF Command Center | NBC Bay Area
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Salesforce Gets Super Social with SF Command Center

Tracking tweets, larger than life



    (Published Thursday, May 30, 2013)

    It's not your typical command center.

    No satellite feeds, or virus tracking here. This is all about social media.

    Salesforce, famous (and wealthy) for its CRM software, is branching out in social media, in a big way. Not merely with its own twitter account, but with an entire command center.

    Salesforce just opened its new Social Media Command Center, with the goal of showing big clients like The Red Cross how to best stay in touch - in real time- with customers. For example, when Hurricane Sandy hit, volunteers could monitor all of the #Sandy mentions, and respond in the most efficient way possible.

    Other clients, according to Salesforce, include Cisco, Gatorade, and and Dell.

    Salesforce has been into the social business for some time now, helping businesses communicate with employees and customers with its "Chatter" product. Now, it's putting social media in its place - a big place, for everyone to see.

    Scott gets social on Twitter: @scottbudman