Tesla is preparing to open its second Bay Area store this weekend.
Santana Row will become the new home of Tesla, ahead of the the launch of the Model S sedan next year.
The new Tesla store will have interactive displays that allow would be buyers to build their own Tesla cars.
The screens will also give shoppers the chance to go behind the scenes and actually learn about the electric energy powering the car.
Tesla already has 14 stores across the globe with one in Menlo Park being the only other Bay Area store.