With its incomparable natural beauty, buzzing tech sector, and high quality of life, who'd want to leave Silicon Valley?
Turns out, not as many people as in years past. After years of losing population to cheaper areas, the Bay Area has people staying put.
According to a new study by the Brookings Institution, a trend towards people moving out of the Bay Area has reversed, with San Francisco and San Jose seeing a net gain from internal migration.
It's part of a nationwide trend of people staying put in coastal areas and cities, after decades of trickling away to exurban locations like the Central Valley, southern California's Inland Empire, and the sprawlopolises of Las Vegas and Phoenix.
Part of it has to do with the housing bust: It's harder for people to pick up and move when they can't sell their houses, granted. But might not the region's unduplicated charms have something to do with drawing people here and getting them to stay?
"For the moment, the national migration slowdown appears to have benefited California, as more of its younger, well-educated residents have remained Californians than in the recent past," wrote researcher William H. Frey.
The Bay Area has a lot of work to do, especially in improving public transit and developing more affordable housing.
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But the fact that more people are moving here than are moving away speaks to the notion that we're doing something right here in the Yay Area.
