Square Integrates Itself With the Cash Register

Jack Dorsey's second startup offers a host of new features.

By Sajid Farooq
|  Tuesday, Nov 15, 2011  |  Updated 2:00 PM PDT
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Square Integrates Itself With the Cash Register

"Press:Here" talks with Jack Dorsey.

Jack Dorsey may be famous for his work with Twitter, but the San Francisco entrepreneur also has another startup that he puts a lot of work into.

The Twitter co-founder announced on Tuesday that Square, his credit card-processing company, is adding new features to make life easier for its small business.

The San Francisco-based startup will now give its customers the power to track "regular" customers and offer them discounts.

Each Square user can decide what a regular is and what discount to offer. Square will also now integrate with cash register drawers, allowing users to make change and open a cash register drawer.

A single tap will als allow users to print a receipt, which was not possible before, or email one to customers.

You can also just swipe a customer's card to view their past transactions at the store.

The news also comes as Square continues a recent streak of positive news.

After recently closing a $100 million Series-C financing round led by Kleiner Perkins Caufield and Byers, Square also announced a new feature that ditches the need to connect anything to your smartphone or tablet to process credit cards.

Square's Card Case allows customers to open tabs at their favorite stores and make virtual payments with an account tied to a credit card but without ever having to use a credit card.

Dorsey's company also revealed earlier this year that it processed over $2 billion in payments in 2010 and has shipped over 800,000 free card readers to users.

The company also has a $2 billion valuation as of last June. Last week the company announced that it had added Sir Richard Branson of Virgin fame as a major investor.


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