It's traditional during presidential elections to hold off on reporting final results until everyone has voted.
Until now.
A Silicon Valley startup called Votecastr wants to shake things up on Election Day, giving voters results in real time, before the polls close.
"Technology is allowing us to track in real time," said Melinda Jackson, political science professor at San Jose State University.
Sasha Issenberg, editorial director for Votecastr, said it's only fair that the public have the same access as political insiders.
"If the information exists, and people have access to it, there's no reason voters, news consumers, shouldn't have it also," he said.
But some believe such technology could keep voters away from the polls, especially if they already know who's heading to the White House.
Local
"We've got city council, assembly positions and 17 ballot initiatives in California," Jackson said. "If turnout is depressed, it could affect the outcome of all the other races as well."
Issenberg disagrees.
"There's no real reason to think that voters being exposed to more information is gonna scare them away from playing their part in the process," he said.
