Time Now Matters To Google

Web pages and updates more quickly indexed by Google

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    NEWSLETTERS

    TK

    A couple of years ago, the buzz in Silicon Valley was all about real-time search, largely spurred by the rise of Twitter.

    The promise of the idea is that rather than just a broad search of large swaths of information, the new battleground was for recent updates to everything from websites to social networks to video to breaking news.

    That promise has borne fruit in the form of Google's new search index, nicknamed "Caffeine," which in a break from tradition from Google, now promises that results are recent and not just relevant.

    Gulf Oil Spill Gets "Googled"

    [BAY] Gulf Oil Spill Gets "Googled"
    From NBC Bay Area's Rob Mayeda - As winds begin nudging the surface oil spill closer to the Louisiana and Mississippi gulf coastlines, the first major effort to contain the flow of oil into the Gulf is now underway. A 100-ton containment chamber was being transported out to the Gulf with hopes of lowering down to the surface near where the main spill is taking place on Thursday.Google's Earth: Crisis Response website has compiled a set of interesting resources monitoring both the progress of the oil spill, recovery efforts and local impacts. The site is continuously updated and can be accessed here: Google Crisis Response: http://www.google.com/crisisresponse/oilspill/

    Not that it isn't still broad. "Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered," Google writes in its announcement on Wednesday.

    Not to be out-announced, Microsoft's upstart Bing has rolled out a beta of its Social Search tool, which allows users to search Facebook and Twitter that includes recent status updates and buzzed-about links.

    Both Microsoft and Google signed deals with Twitter to aggregate that company's data into search results. Microsoft is also a large investor in Facebook.

    It illustrates that after years of trying to account for the scale of the Web, search providers are now competing to keep up with the speed of the Web.

    Jackson West never thought he'd be writing "Microsoft" and "upstart" in the same sentence, but here we are.