Twitter Revenue Expected to Almost Double in 2012

While revenues are up, the company is not in the league of Facebook.

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    NEWSLETTERS

    NBC 5 News
    Twitter's revenue is expected to jump significantly in 2012.

    It's been about a year since Jack Dorsey returned to Twitter and Dick Costolo took over as the company's CEO.

    The two took over in the midst of a debate on whether Twitter could actually ever make money or whether the company had a business model at all.

    Now online intel firm eMarketer tells Venturebeat that it projects that the San Francisco-based startups revenue will jump to $259.9 million in 2012, up from $139.5 million last year.

    And while the numbers pale in comparison to what Facebook's revenues are at, most analysts never expected Twitter to compete against the Menlo Park-based social-networking company.

    Twitter is not expected to break $1 billion in revenue until 2016. A number Facebook has already surpassed.

    Twitter makes most of its revenue off of ads, including promoted tweets, where companies can purchase the ability to send a tweet to people who do not necessarily follow them.

    The company also makes some revenue by giving access to its API.