His name was Mohammad Reza Sadeghzadeh.
Most called him by his nickname "Mo".
For 7-Eleven customer Selina Good, Mo's smiling face was the first thing she saw every morning when she came in for her coffee.
"Once you get used to seeing that face and it's not there any more," Good said. "And in the back of your mind you know what has happened. I mean it's really sad. It's very sad. And I miss him."
Milpitas police are still looking for the three men who shot and killed Sadeghzadeh inside the 7-Eleven at 1496 N. Milpitas Blvd. in Milpitas last Saturday.
Detectives say the robbers came in wearing hoodies and were armed with handguns. Loyal 7-Eleven customers are calling for the men to turn themselves in.
"Gentlemen if you had the courage to come in here with a gun. Have courage enough to turn yourselves in and confess what you did and give us some reasons why," Mike Lott said to the more than 70 people who showed up for a candlelight vigil in front of the 7-Eleven Friday night.
Sadeghzadeh's death has shaken up his co-workers especially the owner of the 7-Eleven. He did not show up at the vigil, but his daughter did and she thanked everyone for their support.
"To have some kind of justice for what happened here and we just like to say thank you," Divina Silvas said. "
We all from the bottom of all our hearts. We really appreciate it more than anybody knows." 7-11 is offering a $10,000 reward for anyone with information leading to an arrest and conviction of the suspects.