Webvan Making a Comeback

Doomed dotcom grocery-delivery business unexpectedly revived

By Lori Preuitt
|  Wednesday, Sep 23, 2009  |  Updated 12:01 PM PDT
View Comments (
)
|
Email
|
Print
Webvan Making a Comeback

Getty Images

You may not have to make a trip to the store every week if a new venture by Amazon works out.

Webvan lovers, there's new hope your favorite delivery guy may be making a comeback -- under different guise.

Bloomberg.com reported Amazon is expanding its grocery service business. 

One hitch:  This is happening in Seattle.  But, if it works, who is to say that the Bay Area wouldn't be the second area of choice for the company?

"Amazon Fresh" began testing its business in 2007 and is now in 49 Seattle ZIP codes.   It announced Tuesday it will expand to the entire Seattle metropolitan area over the next three months.

The name Webvan is also living on in. Amazon now owns the Webvan site and will use it to sell food items through the mail.

Where Webvan failed, Amazon claims to know how to be successful.  They say they have learned from Webvan's mistakes and is keeping ad costs low and keeping expansion slow.

Amazon Fresh users are able to shop for groceries and produce on the Web.   They have a choice of delivery times. Minimum orders are $30 and if you don't spend $75, you have to pay a small fee.  The company also uses temperature-controlled crates, which means food can be delivered and stay fresh even if the customer is away.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out