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Zynga Shares Pop On Yahoo! Rumor

Is Mayer going gaming?

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    NEWSLETTERS

    Zynga has been on a roll lately, largely because of rumors involving gambling.

    Over the last couple of weeks, those rumors have revolved around whether or not the San Francisco online gamer will let its users participate in actual gambling. On Monday morning though, a different gambling rumor: Blake Harper, analyst at Wunderlich Securities, put out word that Zynga might be a target of Yahoo!

    Yes, this would be a gamble. Zynga (ZNGA) has stumbled badly since going public, and, like most companies with struggling stocks, its future has been questioned. That said, there are still reasons to like the company (its games are popular, and you really can't count out CEO Marc Pincus); also, Yahoo! CEO Marissa Mayer is said to be looking to acquire companies to boost her company.

    Neither company is commenting, but investors are voting with their wallets, boosting shares of Zynga stock by nearly ten percent in early trading.

    Scott can be found on Twitter: @scottbudman