e-Reader Demand Keeps Growing, Outpaces Tablets

Monday, Jun 27, 2011  |  Updated 3:50 PM PDT
View Comments (
)
|
Email
|
Print
e-Reader Demand Keeps Growing, Outpaces Tablets

Tablets have not become the death of e-readers like many analysts had predicted.

advertisement

When the iPad was released, everybody said e-readers like Amazon's Kindle were going to be dead in the water because it was a single-purpose device unlike a tablet. Boy were they wrong. A new Pew Research report shows e-readers taking the lead over tablets in growth.

Looking at the Pew Research report, e-reader ownership within the last six months in the U.S. has doubled from six percent to 12 percent whereas tablet growth grew a measly three percent in the same period.

I guess people do love their sun-friendly E Ink displays after all! It also doesn't hurt that Amazon recently added a cheaper ad-supported Kindle and Barnes & Noble gave the Nook an upgrade with a touchscreen E Ink display.

It's good to see that e-readers haven't gone the way of the dodo yet. But as TechCrunch notes, it's going to become harder to measure side-by-side growth because e-reader/tablet hybrids like the Nook Color are blurring the lines of what is and isn't an e-reader, tablet or both.

Pew Research, via TechCrunch

For the latest tech stories, follow us on Twitter at @dvice

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out