Provocative labels featuring 1950s-style pin-up models on milk bottles have triggered an online storm, with critics condemning the designs as sexist and racist, NBC News reported.
The Christmas special edition containers of "Müllermilch" in Germany and Austria feature cartoon women wearing little clothing and striking provocative poses.
A German feminist group called Pink Stinks posted an online petition that has already been signed by more than 13,000 users and urged German advertising regulators to take action over the bottles.
"Müller is presenting a 1950s perception of women — weak and subservient — which does not at all reflect the modern image," Pink Stinks campaigner Jacob Fricke told NBC News.
The cartoons also provoked allegations of racism. The chocolate-flavored version of the milk drink was adorned with the depiction of a dark-skinned woman named "Sharon Sheila Schoko" — schoko is German for chocolate — whereas other flavors featured white women.
The woman appears to be covering up her naked body with a large piece of dark chocolate.
