Women were noticeably missing from billboards around New York City, as well as from magazine covers and homepages of media organizations and major brands on Sunday.
The awareness campaign called “NotThere” debuted on International Women’s Day, and urged men and women around the world to change their social media profile photo for a blank silhouette of a female.
Vogue created a slideshow illustrating what eight of its iconic magazine covers would look like without the women who graced them. Glamour, Self and Brides also removed the women from their newstand covers.
Under Armour, Dove and Kate Spade among others, also joined the cause, replacing the models in their Manhattan billboards with the words not-there.org.
The initiative, a collaboration between the Clinton Foundation and the Bill and Melinda Gates Foundation, was part of an effort to highlight that while much progress has been made in the fight for women's rights, "we're not there” — at least, not yet.
In the past 20 years significant progress in education, health and legal rights have been made for women and girls around the world, but wide gender gaps remain in economic participation, political leadership and security, according to a report released Monday entitled "No Ceilings.”
"I hope it serves as a wake-up call, and also as a call to action for us all," Clinton wrote. "Unlocking the potential of women and girls around the world is both the right thing to do and it is also the smart thing to do."
