Target is in it to win it this holiday season as the retail giant rolled out a brand new price-match policy Wednesday that promises to go as low as the prices at any of its 29 largest competitors – online or in-store.
Beginning Oct. 1, Target customers will be able to match the price of purchases made in-store or on Target.com, and they’ll also have a longer timeframe to do so.
Previously the Minneapolis-based corporation had a limited price-match policy, only allowing shoppers to get the lowest price matched from a small handful of retailers for items bought in-person, forcing customers to go from store to store to find the best deal. They also only had 7 days to do so.
The updated policy doubles that time frame, allowing two full weeks for shoppers to get a price adjustment and allowing customers to search online or from their smartphone to do so.
Target also added 24 additional rival retailers to the expanded policy, including for the first time stores with memberships such as Costco and Sam’s Club.
Below is the complete list of competitors that Target will now match online and in-store prices with:
Amazon.com, Babiesrus.com, BedBathBeyond.com, Bestbuy.com, BN.com, Buybuybaby.com, Costco.com, CVS.com, Diapers.com, DicksSportingGoods.com, Drugstore.com, Gamestop.com, JCPenney.com, Kmart.com, Kohls.com, Macys.com, Newegg.com, Officedepot.com, Petco.com, Petsmart.com, Samsclub.com, Sears.com, SportsAuthority.com, Staples.com, Target.com, Toysrus.com, Ulta.com. Walgreens.com, Walmart.com and Wayfair.com.
