At a rally Wednesday morning in Anaheim, the California Republican Party stepped into a new era.
"This great team represents the promise, the future, the diversity, the richness of this great and glorious state of California. That is why people all across the nation are looking west and saying 'Holy Cow,'" said Carly Fiorina, the Republican nominee for U.S. Senate.
Never before have state Republicans nominated a women for U.S. Senate as they did with the former Hewlett-Packard CEO.
Never have they had a woman nominee for governor, as they now have in former eBay CEO Meg Whitman.
Both political novices have experience from leading two Fortune 500 companies.
"Two business women from the real world, who have created jobs, know how to get things done. Know how to balance budgets, and deliver the results," said Whitman.
Studies show that most voters believe that women are more honest than men.
"Women are traditionally seen as the outsiders in the political process. On the one hand, this is a year that actually benefits women because they really haven't moved past that outsider status even though in California we're used to seeing two women senators," said Lori Cox Han, Ph.D, who teaches Women in Politics at Chapman University.
"The downside for both Whitman and Fiorina is, while they're outsiders to the political process, they're both former CEOs, very wealthy women, and so they're not outsiders to elite circles in this country," Han said.