Newsom Channels Obama for New Campaign Push

Gubernatorial hopeful introduces new campaign slogan and logo with a familiar ring

By Sajid Farooq
|  Tuesday, Oct 13, 2009  |  Updated 1:15 PM PDT
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Mayor Gavin Newsom introduced President Bill Clinton as one of his biggest supporters for his run for governor.

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Mayor Gavin Newsom has a fancy new logo and a slogan for his campaign for governor. And both were unveiled in true Newsom style Tuesday morning: in a new YouTube video.

The video shows pictures of the mayor underneath his own voice before a narrator breaks into Newsom's campaign platforms. Unlike previous Newsom digital offerings, this one didn't take seven hours of viewing to get the message across.

The video channels President Barack Obama's campaign rally by telling voters real change can only come to Sacramento by sending an outsider to the city.

"Don't just change governors," the video says. "Change California."

Newsom's campaign manager Nick Clemons told the San Francisco Examiner the video is a call to start from scratch.

The mayor's new campaign logo also appears to be modeled after President Obama's design. Both moves are interesting  considering the mayor's very public endorsement of Hillary Clinton for president during a critical part of the contentious Democratic primary.
 

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