The video shows pictures of the mayor underneath his own voice before a narrator breaks into Newsom's campaign platforms. Unlike previous Newsom digital offerings, this one didn't take seven hours of viewing to get the message across.
"Don't just change governors," the video says. "Change California."
Newsom's campaign manager Nick Clemons told the San Francisco Examiner the video is a call to start from scratch.
The mayor's new campaign logo also appears to be modeled after President Obama's design. Both moves are interesting considering the mayor's very public endorsement of Hillary Clinton for president during a critical part of the contentious Democratic primary.