For those who doubt whether San Francisco Mayor Gavin Newsom is taking his run for lieutenant governor seriously, they just need to look at who he has starring in his first ad.
The mayor released his first 30 second television spot for his campaign and it features him teaching his 1-year-old daughter, Montana, how to walk in the sand at Santa Monica Beach.
Newsom is shown walking with his wife and daughter and he sends a strong message to oil companies by saying "We need to tell the oil companies, "Don't mess with California, leave our coastline alone."
While the Newsoms have not kept their daughter completely out of the public eye, they have kept her away from cameras for the most part.
The message is not without a back story as the Los Angeles Times tells us. Earlier this year, Newsom and his actress wife were slammed after press reports revealed the two have invested thousands in offshore drilling.
The paper points out that:
According to a financial disclosure statement, a trust controlled by Newsom's wife invested between $10,000 and $100,000 in Transocean Inc. That's the drilling company that leased to BP the oil rig that ruptured in the Gulf of Mexico in April
The mayor has still been able to earn the endorsements of the Sierra Club and the California League of Conservation Voters.
Maybe that's why his opponent, Abel Maldonado, calls Newsom too extreme for California and attacks San Francisco's sanctuary city status.