It's rare for a political ad to become so popular that people want to see it over and over again but there's one online now that's turned into a viral sensation.
Former Hewlett-Packard CEO Carly Fiorina launched an ad this week for her Senate run that features an eerie image of a sheep with red beady eyes. It's supposed to portray her rival, Republican front-runner in the race, Tom Campbell.
The creature in the three and a half minute ad has become known as the "demon sheep" and by Friday morning, the ad had amassed more than 375,000 views on YouTube.
If the red-eyed "wolf in sheep's clothing" isn't enough to make people squirm with discomfort, there's the campaign's new acronym: FCINO. It stands for Fiscal In Name Only and aims to discredit Campbell's stance as a fiscal conservative. Our friends at the Chronicle tell us Fiorina's campaign spokeswoman, Julie Soderland, says the acronym is supposed to be pronounced, "fah-see-no."
Campbell's campaign sent an email to supporters Wednesday to take on the attack, the LA Times reports. In the email, titled "Meltown," the campaign writes, "Carly's ad likens fiscal conservatives to sheep, and Tom to a demon sheep, without mentioning a single federal issue or proposing a single solution to America's economic woes. Seriously."