Target might find that LGBT supporters who expect more from the company pay less at their stores.
While San Francisco shoppers eagerly anticipate not just one but possibly two new outlets for Target in the City, political news from the Minneapolis-based company's home state of Minnesota might spoil some enthusiasm.
It turns out that Target has contributed $150,000 to a Political Action Committee that supports Minnesota Republican gubernatorial candidate Tom Emmer.
Which wouldn't be unheard of for a large corporation, except Target is one that has publicly projected an image of being supporting of the LGBT issues, causes and personalities-- which has done much to win it loyalty from the same people who would never shop at its competitor, Wal-Mart -- while Emmer is opposed to marriage equality and has contributed to anti-gay religious fundamentalists.
The company response? "Target supports causes and candidates based strictly on issues that affect our retail and business interests." In other words, it sees Emmer as more business-friendly than his Democratic opponent, and just chooses to ignore that as governor he'd work to deny rights to the company's LGBT customers and employees.
Next thing you know, it'll turn out that the founder of IKEA had ties to the Nazi party. Ah, crap, too late. Anyway, if you want to get your Marc Jacobs by Marc Jacobs, maybe try Nordstrom?
Jackson West is gonna stick with Costco for his favorite big-box brand.