San Francisco Mayor Ed Lee announced Thursday that he's bringing some star power to the city's Super Bowl bid.
Lee held a news conference at City Hall to introduce Steve Young - former 49er quarterback great - and George Seifert - former 49er head coach have joined the team that hoped to bring Super Bowl 50 to the Bay Area.
The powerhouses will be part of the Super Bowl bid committee that will send its final bid package to the NFL on May 7 and will travel to Boston to make a presentation to the league's owners on May 21.
"We're humbled and honored to add some firepower to the committee in the form of world champions," said Daniel Lurie, a philanthropist tapped to head the committee.
Young threw a Super Bowl-record six touchdowns when the 49ers won the title in 1995 with Seifert as head coach. Seifert also won a Super Bowl in 1990 in his first season as the team's head coach.
Young said, "Super Bowls have a way of defining careers and defining cities." He said San Francisco is already associated with Super Bowls, given the fact that the 49ers have won five times in the big game.
Team CEO Jed York said, "We want to show everybody else in the world that this is the greatest place to host the greatest game."
While the game would be held in Santa Clara, San Francisco would host a majority of the events in the two weeks leading up to it.
The NFL's 32 owners will select the site for Super Bowl L to be played in 2016.
The run is down to two finalists: The new stadium in Santa Clara, which is not yet complete but is expected to open in 2014, and Sun Life Stadium where the Miami Dolphins play.
At the same meeting, the owners will choose between the Miami-Bay Area loser and Houston to host the 51st Super Bowl.
Next year’s game will be at the New Meadowlands stadium in New Jersey. In 2015, the most lucrative game in sport will be back at the University of Phoenix Stadium in Glendale, Arizona.