Lin Signs Volvo Endorsement Deal
Palo Alto Native Will Endorse Cars In U.S. & China
New York Knicks' Jeremy Lin will speak for Swedish carmaker Volvo.
Tuesday, Mar 20, 2012 Updated at 12:33 PM PST
Linsanity has cooled down from its peak in early February, but Jeremy Lin is still attracting attention.
Automaker Volvo just hired the Palo Alto native as a spokesperson. Lin is expected to be the focus of an advertising push in China and in the U.S. It’s a two-year contract. Volvo is a Swedish automaker, but it is owned by Zhejiang Geely Holding Group, a Chinese carmaker.
reports Volvo plans to use Lin’s Twitter account and his 664,000 followers as a marketing tool. Bloomberg
says Lin will appear in TV ads once the current NBA season.
Lin shot to fame in February with a string of games in which he scored 20 or more points after being inserted into the Knicks line-up. But the Knicks have stumbled in recent weeks, losing several games.
Former head coach Mike D’Antoni resigned over a disagreement with management. D’Antoni reportedly
wanted to revamp the team and center it around Lin and he wanted the Knicks to trade for another guard.
Knicks management wanted to center the team around forward Carmelo Anthony. Lin has remained consistent despite the lack of hype lately. He’s averaging
14.7 points and 6.3 assists a game. The Knicks have won their last three games.