Dubbed the "California Redwoods," a name taken from suggestions made by over 30,000 residents, the uniforms will be an eye-straining lime green and turqoise -- colors more reminiscent of Seattle than San Francisco.
Between the NFL's Oakland Raiders and San Francisco (for now) 49ers, not to mention the arena league San Jose SabreCats and a number of competitive college programs, it's not clear that fans are hungry for yet more football.
If the failure of the San Francisco Demons of the WFL a few years ago is any indication, they aren't.
In fact, bad news for 49ers fans might be the best possible news for the UFL -- if the NFL team were to shack up with Santa Clara, the Redwoods would be the only gridiron show in town.
The team is owned by Paul Pelosi, husband of Speaker of the House of Representatives Nancy Pelosi.
Considering the Pelosi's relationship to San Francisco Mayor Gavin Newsom and the management of Lennar, the company tasked with the development of a tentatively planned football stadium in San Francisco for the 49ers, maybe they know something about the NFL team's plan that we don't.
Jackson West prefers the intricacies of land-use policy over those of the zone blitz.