It turns out he didn't need a billboard after all.
The Cardinal knew they had a special player on their hands before the season even began, and wanted to begin Gerhart's Heisman campaign early, with billboards and press releases. But the senior wasn't interested, instead preferring to focus on the team.
In the end it was his play on the field that did all of the talking.
Gerhart has had quite a season, rushing for more yards (1,736) and scoring more touchdowns (26) than any player in the nation. He finished the season strong, running for over 200 yards, scoring three touchdowns, and throwing for another in Stanford's regular season finale against Notre Dame.
Now he will head to New York City to try to add one more accomplishment to his resume. There Gerhart will be joined by fellow Heisman finalists Tim Tebow (Florida QB), Colt McCoy (Texas QB), Mark Ingram (Alabama RB), and Ndamukong Suh (Nebraska DT).
The coveted trophy will be handed out Saturday night in Manhattan.