The Business of Jeremy Lin

The Jeremy Lin business is booming. Palo Alto High School's Lin now has a top selling jersey, and his success and that of the Knicks has pushed the stock of the team’s owner, Madison Square Garden, Co. to an all-time high.

Lin’s jersey is a top seller on NBA.com, and fans put in some work to make that happen. NBA.com doesn’t sell a Lin jersey, but customers can customize jerseys. They can put almost any name or number they want on a jersey, and a lot of them are picking “LIN” and number 17.

In fact that jersey is the best-selling since Lin made his debut with the Knicks on Feb. 4. NBA.com does sell a t-shirt with Lin’s name and number on it.

Actual Lin jerseys have made their way into New York City stores. Those stores say they are having a hard time keeping them in stock.

Bloomberg reports shares in Madison Square Garden is up to $32.70. That’s a record. It is up 12 percent since Feb. 3.

Also Monday, Lin was named the Eastern Conference player of the week. If you are late to this Lin-sanity, he had a sensational first week as an NBA starter.

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Lin averaged 27.3 points and 8.3 assists while leading the Knicks to a 4-0 record. The undrafted Palo Alto High School graduate's 109 points are the most by an NBA player in his first four starts since the 1976-77 season, and he became the first player in NBA history to tally at least 20 points and seven assists in each of his first four starts.

He was cut from the Warriors prior to going to the Knicks.