The Business of Jeremy Lin
During his first week in the NBA
NBC Bay Area
Friday, Palo Alto's Jeremy Lin continued to shock basketball fans around the world. The young man the Golden State Warriors cut a few months ago is taking New York City by storm. The Harvard grad outscored the Lakers' Kobe Bryant tonight.
The Jeremy Lin business is booming. Palo Alto High School's Lin now has a top selling jersey, and his success and that of the Knicks has pushed the stock of the team’s owner, Madison Square Garden, Co. to an all-time high.
Lin’s jersey is a top seller on NBA.com, and fans put in some work to make that happen. NBA.com doesn’t sell a Lin jersey, but customers can customize jerseys. They can put almost any name or number they want on a jersey, and a lot of them are picking “LIN” and number 17.
In fact that jersey is the best-selling since Lin made his debut with the Knicks on Feb. 4. NBA.com does sell a t-shirt with Lin’s name and number on it.
Actual Lin jerseys have made their way into New York City stores. Those stores say they are having a hard time keeping them in stock.
