The Jeremy Lin business is booming. Palo Alto High School's Lin now has a top selling jersey, and his success and that of the Knicks has pushed the stock of the team’s owner, Madison Square Garden, Co. to an all-time high.
Lin’s jersey is a top seller on NBA.com, and fans put in some work to make that happen. NBA.com doesn’t sell a Lin jersey, but customers can customize jerseys. They can put almost any name or number they want on a jersey, and a lot of them are picking “LIN” and number 17.
In fact that jersey is the best-selling since Lin made his debut with the Knicks on Feb. 4. NBA.com does sell a t-shirt with Lin’s name and number on it.
Actual Lin jerseys have made their way into New York City stores. Those stores say they are having a hard time keeping them in stock.