If there were any doubts that the Warriors' new owners were serious about treating the team's fans to a winner, those doubts should be alleviated by the latest announcement.
No strangers to marketing gimmicks that have packed the rafters for a losing product for years, the one team in the league whose fans look up to the Clippers, are going to get paid if the Warriors aren't winners next year.
The owners are promising that the Warriors will not only make the playoffs next year but the team will also have a player make the All-Star team and win at least 25 home games.
If the team fails to meet its goals in true Warriors' fashion, Guber and Lacob will pay fans with perks.
If the team doesn’t have a player in the All-Star Game, season ticket holders will get an autographed All-Star-related item.
If the team fails to win at least 25 home games, season ticket holders will get access to a two-hour autograph event with the entire team.
And if the team doesn't make the playoffs, the owners won't raise ticket prices. Not much of a perk considering if the Warriors miss the post season for likely the 17th time out of the last 18 seasons, there won't be too many fans who want season tickets.