World Cup Comes to SF -- Sort of

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    NEWSLETTERS

    TK
    Getty Images
    RUSTENBURG, SOUTH AFRICA - JUNE 07: Joe Cole of England (L) tangles with Joseph Malongoane of Platinum Stars during the friendly match between England and Platinum Stars at the Moruleng Stadium on June 7, 2010 in Moruleng, South Africa. (Photo by Ian Walton/Getty Images) *** Local Caption *** Joseph Malongoane;Joe Cole

    World Cup lovers who want to enjoy the games but can't afford the travel can enjoy 14 soccer matches for free outdoors on a big screen in San Francisco's Civic Center Plaza.

    The month-long 2010 World Cup, which takes place this year in South Africa, will be broadcast live on a large-format video screen across from City Hall and will be accompanied by soccer activities for kids and food and drink, according to the mayor's office. The free screenings kicked off Friday with the first game.

    "There's no greater sporting event than the World Cup, and we hope soccer fans of all ages will come out to City Hall's front yard to enjoy the games," Mayor Gavin Newsom said in a statement.

    Broadcasts began Friday at with the France-Uruguay match. The U.S.-England match takes place at 11:30 a.m. Saturday, and the  World Cup championship is at 11:30 a.m. on July 11.

    Check out the full schedule of broadcasts here.

    The match was also aired on the big screens at AT&T Park, where an estimated 15,000 soccer fanatics took in the U.S. match versus England Saturday.

    Who says soccer's not big in the U.S.?