Colin Kaepernick started a movement and it landed him on the cover of Time magazine.
The 49ers quarterback will be featured in the Oct. 3 issue.
Kaepernick elected to remain seated during the national anthem, and a national conversation sprung from his non-violent protest.
[RATTO: What if Steve Kerr, who expects protests in NBA, takes a knee?]
The magazine cover shows Kaepernick kneeling, with a headline of: "The Perilous Fight."
Below the headline reads: "National anthem protests led by Colin Kaepernick are fueling a debate about privilege, pride and patriotism."
San Francisco 49ers
TIME's new cover: The perilous fight. How national anthem protests led by Colin Kaepernick are fueling a debate https://t.co/FsZoblqj0b pic.twitter.com/pCVB3wM2kp - TIME (@TIME) September 22, 2016