ALAMEDA – Derek Carr is trying to moonlight as a pop star. That's what a guerilla marketing campaign by a San Joaquin Valley credit union would have you believe.
They released billboards and short video teasers of the Raiders quarterback prepping to shoot a music video this summer, and the full video/commercial spot was released on Monday.
It's well, something else. Clearly meant to be self deprecating, Carr is pumping up Educational Employees Credit Union and their great rates in the mock music video, where Carr is given a certain boy-band vibe. Take a look:
Derek's brother David shows up later in the ad, clearly upset at being outshined by little bro.
It's the latest in an annual series of ads with the Carr brothers.
"It literally took us a couple of hours. That's it," Derek Carr said. "All of the takes were because I kept laughing. I couldn't even take myself serious because they had the TV prompter so I could see it, and I couldn't even take myself serious. But it was good. It was fun because every commercial we do with them, all we want to do is, the end goal is we want people to laugh. And if they laugh at me for it, that's good, that's what we want. I laughed at myself, so it's all good with me."
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That begged a hard-hitting, journalist follow-up question. So, Derek, did you keep the jacket?
"I didn't keep it, no. Gosh, no," Carr said. "As soon as I walked in and we had our little dressing rooms, me and my brother looked at that jacket and I was like, ‘I really hope that's not the one.' And sure enough it was. But that's alright. We have a good relationship with them and it was a lot of fun."
