Today, a level up on Angry Birds. Tomorrow, a movie, a line of toys -- and a highly profitable IPO for its parent company.
The trajectory of the hugely-popular iPhone and iPad-based game has been all up since its release in 2009: 200 million users and 800 million total downloads, according to Reuters -- which makes Finland-based Rovio Entertainment poised for a $9 billion valuation.
Sales jumped to $100 million last year, the news wire reported. Rovio is second-place in monthly users behind only Zynga, at 240 million monthly users.
The company's latest offering, "Angry Birds in Space," was downloaded 50 million times in the first 35 days of its release, Reuters reported. The company will also release a non-Angry Birds-related title this year, according to reports.
In 2011, the company's profit before tax was 48 million, on sales of 75.4 million euros. That's $99 million, according to Reuters.
There are no plans as of yet to schedule Rokio for an IPO, the news wire reported. But company Chief Executive Mikael Hed says the firm's performance means a listing is inevitable.